Pfizer Get Old

In March of 2013, Variable was commissioned by Edelman to produce four mini-documentary films along with the print advertisements for Pfizer’s cause-driven campaign; “Get Old”. The purpose of the campaign is to spread positive awareness on aging by showcasing stories that break the mold of the negative pre-conceived notions surrounding the topic. As a team of ambitious young creatives, we thoroughly grasp these negative connotations so we were thrilled to put our energy into a campaign message that we truly believe in.

The first of four films features Hy Snell, an energetic and awe-inspiring 94 year old gentleman. When asked how he felt about aging, Hy couldn’t even comprehend why we were interested in the topic. It was as if “age” didn’t even exist in his world. For Hy, “age” has had nothing to do with his joy and contentment in life. His immense passion for creating artwork has kept him moving forward without looking back for over seven decades. Now at 94 years old, Hy’s eyesight is about 95% gone, however he chooses to use this uncontrollable reality as a way to discover new ways of creating art. After spending several days hanging out with Hy, it was impossible to deny the critical role that optimism can play in one’s life. Hy truly is a living testament who proves that each road block, as tough as it may seem at the time, can provide tremendous opportunity for growth and prosperity.

 

Credits

  • Production Company
    Variable

  • Director|Editor
    Jonathan Bregel

  • Cinematographer
    Khalid Mohtaseb

  • Executive Producer
    Tyler Ginter

  • Producer
    Alex Friedman

  • Production Supervisor
    Paige DeMarco

  • Production Coordinator
    Alexandra Van Voorst van Beest

  • Art Director
    Joseph Sciacca

  • 1st AC|DIT
    Dan Stewart

  • Sound Mixer
    Anthony Viera

  • Post Production
    Variable

  • Assistant Editors
    Dan Stewart, Jeff Levine

  • Colorist
    Khalid Mohtaseb

  • Motion Graphics
    Maha Mohtaseb

  • Creative Assistants
    Ashley Horton, Michelle Brooks, Dotsie Bregel

  • Client
    Pfizer

  • Agency
    Edelman

  • Creative Development & Casting
    Edelman & Variable

  • Executive Creative Director
    Jimmie Stone

  • Executive Producer
    Kristen Dietrich

  • Copy Supervisor
    Joey L.

  • Original Score
    Keith Kenniff - "All I Needed"

  • Sound Mix & Design
    Brooklyn Post Studio

Pfizer Get Old

In March of 2013, Variable was commissioned by Edelman to produce four mini-documentary films along with the print advertisements for Pfizer’s cause-driven campaign; “Get Old”. The purpose of the campaign is to spread positive awareness on aging by showcasing stories that break the mold of the negative pre-conceived notions surrounding the topic. As a team of ambitious young creatives, we thoroughly grasp these negative connotations so we were thrilled to put our energy into a campaign message that we truly believe in.

The first of four films features Hy Snell, an energetic and awe-inspiring 94 year old gentleman. When asked how he felt about aging, Hy couldn’t even comprehend why we were interested in the topic. It was as if “age” didn’t even exist in his world. For Hy, “age” has had nothing to do with his joy and contentment in life. His immense passion for creating artwork has kept him moving forward without looking back for over seven decades. Now at 94 years old, Hy’s eyesight is about 95% gone, however he chooses to use this uncontrollable reality as a way to discover new ways of creating art. After spending several days hanging out with Hy, it was impossible to deny the critical role that optimism can play in one’s life. Hy truly is a living testament who proves that each road block, as tough as it may seem at the time, can provide tremendous opportunity for growth and prosperity.

Latest Work