Cadillac Charge Forward

The ELR idles at the intersection of art and science.
It’s an object that looks like a sculpture. It’s brimming with technological innovations. It’s details are inspired by human insight that hits us both in the heart and the mind. The ELR is infused with wonder and celebrates beauty in the details.
This is where art, science, heart, mind, design and insight cross paths with plasma coils, ferro liquids, miniature storms and crashing lightbulbs.
It’s a beautiful intersection, and we’re inviting you to stand in the middle with us.
Onward!

 

Credits

  • Production Company
    Variable

  • Directors
    Jonathan Bregel & Rama Allen

  • Cinematographer
    Nicolas Karakatsanis

  • Executive Producer
    Tyler Ginter

  • Agency
    Campbell Ewald

  • Producer
    Kurt Kulas

  • Creative Director
    Brett Warkentien

  • Copywriter
    Sean Perry

  • Producer
    Alex Friedman

  • Production Supervisor
    Paige DeMarco

  • 2nd Unit DP
    Sean Stiegemeier

  • Production Designer
    Danny Cistone

  • Post-Production|VFX Company
    The Mill

  • Editor
    Ryan McKenna & Jessica Ledoux

  • Executive Producer
    Zu Al-Kadiri

  • VFX Producer
    Rachael Trillo

  • Creative Director
    Rama Allen

  • Shoot Supervisor
    Ilia Mokhtareizadeh

  • Colourist
    Michael Rossiter

  • Art Director
    Audrey Davis

Cadillac Charge Forward

The ELR idles at the intersection of art and science.
It’s an object that looks like a sculpture. It’s brimming with technological innovations. It’s details are inspired by human insight that hits us both in the heart and the mind. The ELR is infused with wonder and celebrates beauty in the details.
This is where art, science, heart, mind, design and insight cross paths with plasma coils, ferro liquids, miniature storms and crashing lightbulbs.
It’s a beautiful intersection, and we’re inviting you to stand in the middle with us.
Onward!

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