BUICK Progress

Progress and innovation are words synonymous with automotive design. But they are only achieved with a spirit that never stops challenging itself. Never stops looking forward towards the future. Buick recognizes that the design and innovation of the future will come from a desire, not to outdo others, but to outdo themselves. They're proud of how far they've come, but even more proud of where they are going. This film is about that spirit of human progress. The drive that doesn't come from without, but from within. To always outdo one's self. To never settle. To always look forward

 

Credits

  • Creative Collective
    Variable

  • Director
    Salomon Ligthelm

  • Cinematographer
    Khalid Mohtaseb

  • Exectuive Producer
    Tyler Ginter

  • Supporting Producer
    Alex Friedman

  • Supporing Director
    Jonathan Bregel

  • Art Director
    Caitlin Van Horn

  • Production Company
    Black+Cameron

  • Exectuive Producer
    Andrew S.T. Gregg

  • 1st AD
    Richard Hughes Burke

  • Post Production
    Black+Cameron & Variable

  • Editor
    Matt Osborne

  • Colorist
    Nikola Stefanovic

  • Sound Mix/Sound Design
    Defacto Sound

  • VO
    Rob Ricotta

  • Music Composition
    Luke Atencio

BUICK Progress

Progress and innovation are words synonymous with automotive design. But they are only achieved with a spirit that never stops challenging itself. Never stops looking forward towards the future. Buick recognizes that the design and innovation of the future will come from a desire, not to outdo others, but to outdo themselves. They're proud of how far they've come, but even more proud of where they are going. This film is about that spirit of human progress. The drive that doesn't come from without, but from within. To always outdo one's self. To never settle. To always look forward.

 

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